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Qualitative Text Analysis (Englisch)

28. Februar


10:00 – 17:00

(1 Stunde Mittagspause)

Haus der Wirtschaft

Am Schillertheater 2, 10625 Berlin

240 €

120 € ermäßigt



Qualitative Text Analysis (often called Qualitative Content Analysis in Europe) is one of the most commonly used methods for analyzing qualitative data. In this workshop, first, the basics of systematic qualitative text analysis will be discussed, carving out the main characteristics of this type of analysis. The focus of the workshop will be on the main methods of qualitative text analysis: thematic analysis and evaluative analysis. Furthermore, different ways of setting up your coding frame (inductive and deductive) will be treated and trained.


The workshop will also include hands-on parts particularly focusing thematic analysis; special attention will be given to the topic of preparing and presenting results.

This workshop is based on: „Qualitative Text Analysis. A Guide to Methods, Practice and Using Software. Sage Publications Ltd. 2014 by Udo Kuckartz“.


  • Methods, basic concepts, terms, and work flow of qualitative text analysis
  • Setting up your coding frame
  • Main types of qualitative text analysis:
    a) Thematic analysis
    b) Evaluative qualitative text analysis
  • Quality standards and inter-coder agreement
  • Using MAXQDA for qualitative text analysis


After attending this workshop, you will have good knowledge of qualitative text analysis, particularly of its two main methods. In addition, you will be able to use the methods appropriately and perform your own qualitative text analysis with MAXQDA.

For whom

For anyone who is interested in the theory and practice of Qualitative Text Analysis and would like to learn more about the different analysis strategies that can be realized with MAXQDA.


Basic knowledge of the methods of social research will make the workshop easier to understand. Basic knowledge of MAXQDA is required: you should be familiar with the interface, be able to code texts, retrieve coded segments and write memos.


Please bring a laptop with MAXQDA 12 (Windows or Mac) installed to this workshop. The free trial version is sufficient.


Prof. Udo Kuckartz

Prof. Dr. Udo Kuckartz is Professor (em) of Research Methodology in the Department of Education and Social Science at the Philipps-University Marburg. He chairs the research group MAGMA (Marburg Research Group on Methods and Evaluation) and has written more than 150 publications, including numerous textbooks on quantitative and qualitative research methods.