Get Started with Grounded Theory Analysis

26. Februar


13:00 – 17:00
Haus der Wirtschaft

Am Schillertheater 2, 10625 Berlin

95 €

55 € ermäßigt


Fully booked, waiting list only

Get Started with Grounded Theory Analysis


Grounded theory is a systematic methodology involving the construction of theories through methodical gathering and analysis of data. This research methodology uses inductive reasoning, in contrast to the hypothetic deductive model of the scientific method. Originally developed by two sociologists, Barney Glaser and Anselm Strauss (1967), Grounded Theory offers a critique to the way existing theories dominated sociological research. The authors argued that researchers needed a method that would allow them to move from data to theory, so that new and contextualized theories could emerge, again, inductively.

With Grounded Theory, new theories are specific to the context in which they are developed – theories are grounded in the data from which they emerge. Other research approaches rely on analytical constructs, categories and variables from pre-existing theories (e.g. content analysis). Grounded Theory can be very useful for the task of analyzing data systematically, following a set of well-defined procedures.

In this workshop, we will explore how to use Grounded Theory methodological framework to retrieve valid insights from qualitative data. Workshop participants will receive a dummy dataset and in-depth worksheets for future reference.


  • Overview of MAXQDA
  • Theoretical foreword
    • Computer assisted qualitative data analysis
    • Coding strategies available
    • Grounded Theory analysis methodology and its variants
    • Baseline concepts in Grounded Theory (e.g. theoretical sampling, theoretical integration)
  • MAXQDA Project Explained
    • Coding scheme
    • Memos and comments
    • Retrieving coded segments
    • Organizing the Code System
  • Grounded Theory Practice
    • Verifying context and process
    • Analysing the data for concepts and for context
    • Integrating categories
  • Application of Skills
    • Visualizing and extracting results
    • Theory construction
    • Reporting and publishing the findings


This workshop is going to show participants, from the perspective of a data analyst, how to apply Grounded Theory using MAXQDA. A half-day workshop is enough to learn how to conduct a Grounded Theory-based analysis supported by MAXQDA. A selected group of functionalities will be tested, combining guided practice and hands-on examples. Grounded Theory offers important concepts to treat qualitative data methodologically. The goals for this workshop include:

  1. identifying the most prominent Grounded Theory formulations available
  2. to think about data analysis systematically
  3. to understand the main tasks involved in the operationalization of Grounded Theory
  4. to retrieve valid insights from qualitative data using MAXQDA

For whom

This workshop will be of most benefit to participants who want to receive an introduction to qualitative data analysis using Grounded Theory methodology.


Prior MAXQDA knowledge (i.e. basic features) is recommend to attend this workshop. Suggested readings: MAXQDA Getting Started Guide (2018); Corbin, J., & Strauss, A. (2008). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Selected chapters: 4, 5, 8, 12.


Participants will bring a laptop with the latest version of MAXQDA installed on it. If you do not already have a MAXQDA license, you can download the 14-day free trial shortly before the workshop.


Professional MAXQDA Trainer Francisco Freitas

Francisco Freitas is an experienced data science field researcher, software instructor, research methods lecturer, and consultant. His special research interests include risk, regulation, research methodologies, and big data. He studied Sociology, Risk Analysis and Geographical Information Systems (GIS) and is a long-time partner of Verbi GmbH for the development of the Portuguese version of MAXQDA software. As a practitioner, he has taken part in several multidisciplinary research teams, and has extensive experience in the field of both qualitative and quantitative research methods, as well as grounded theory and qualitative content analysis methodologies. His responsibilities repeatedly encompass all the stages of data collection and analysis, along with mapping and spatial analysis tools rendering.